September 7th, 2009
"The whole is greater than the sum of its parts," a quote attributed to Aristotle, aptly summarizes what strategic business alliances are about.Unlike mergers and acquisitions, strategic alliances are two or more businesses joining together to offer customers products and services beyond what one of the businesses could offer on its own. The businesses have complimentary products/services but are...
September 1st, 2009
Have you ever wondered how ‘sponsored links' appear on website pages when you look for certain products or services using a search engine? We did. So we spoke to Bill Wittur, owner of Bottree Digital Services (www.bottree.com), about searching and how it can be used by any business or organization to generate traffic for your website.Wittur starts by describing some of the industry jargon...
August 31st, 2009
You’re in an elevator, biding your time until you reach your designated floor. You stop to pick up another passenger, and after some pleasantries, they ask what it is you do. It’s this common scenario that led to the “elevator pitch,” a concise, easily understood overview of a service, product or business idea that can be delivered in the short time it takes to ride an elevator.Click here to read...
August 25th, 2009
Because 90 per cent of online sessions begin with a search, and 30 per cent of users believe that companies found in the top results are the market leaders, it's important for businesses to rank high with Google and other search engines. David Ciccarelli, CEO of Voices.com, offers 10 tips to increase your ranking and help drive traffic to your company's website.Create a keyword list that your...
August 13th, 2009
A recent study conducted by the Organisation for Economic Co-operation and Development (OECD) showed that "close to 40% of high school students who come top in science subjects have no interest in pursuing a science-related career," and "almost 45% do not want to continue studying science."In fact, if you ask most 15-year-old students (the study's age group) what science research careers look...
July 14th, 2009
It can be difficult enough for entrepreneurs and businesses to thrive in a stable economy, but how can a company expect to go the proverbial distance in a time when many are simply trying to stay afloat?Quantum5X, a London-based company that brings technology solutions to the sports and entertainment industries, is charting new market spaces to ensure their business’s competitive growth and...
June 15th, 2009
It’s been said that there is strength in numbers, and it’s an approach the Technology Leadership Council hopes will work in London’s favour. The council - TLC for short - is a group comprised of local business leaders who have come together to help foster the growth of the city’s tech sector on a regional, national and eventually global scale. Click here to read the June edition of Business...
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